Whereas
Many organizations don't lack marketing activity. They lack the right leadership. Expecting the world from entry-level hires, or having admin staff doing social from the side of their desk. Campaigns run. Spend increases. Results do not. It's why experience becomes necessary, not optional.
The offer
I
Executive Services
Standing Seat · Retainer
An operator on your leadership team who owns the marketing function the way a CFO owns the numbers. A full audit of where your spend goes. One plan, tied to the P&L. Reported monthly, reviewed quarterly, in front of you. Six month minimum. Limited seats.
II
Agency Services
Execution · Scoped to the plan
The layer most fractional engagements hand off to someone else.
- 01Web development.
- 02Paid media such as Google Ads.
- 03Film and media production.
- 04Social media coordination.
- 05Event planning and production.
- 06Branded merchandise design and sourcing.
- 07Employer branding and recruitment marketing.
- 08Government relations and public affairs.
- 09Indigenous relations.
Built by the same operator who set the plan, with an in-house committee when a project needs more hands.
- ExecutiveChief Marketing Officer, Downstream Energy
- GovernmentSenior Advisor, Government of Alberta
- Tenure15 years experience
The full bio
Many companies already run marketing by committee. The difference here is the experience at the table.
Fifteen years across government, energy, and construction. Every one of them at a table where the decision had a cost.
As Chief Marketing Officer of a major Alberta energy company, he owned corporate strategy and the P&L across a multi-branch operation from Western Canada to the Yukon. He rebuilt the commercial model around efficiency and cost, not activity.
He still does the work. The website you're reading, the campaigns, the ad accounts, the video direction. Built by the same person who sets the strategy.
Before that, nearly a decade as Senior Communications Advisor to the Government of Alberta. Spokesperson for a major regulatory body through workplace incidents. Advisor on international missions and legislative overhauls.
He's chaired the meeting. He's answered for the minutes. Your committee gets both.
The case for a Chief Marketing Operator.
If your company does $1 million to $10 million a year, you sit in a gap. Too big to leave marketing to whoever has time. Too small to justify a full-time CMO, a marketing department and an agency retainer.
Companies in that range usually default to one of two things. Junior staff managing senior problems. Or an agency running the plan it sold you.
There's a third option now. AI is removing the layers between the strategy and the work. A Chief Marketing Operator sets the plan, builds the campaigns, runs the numbers and directs the specialists, without a department underneath. Officer is a title. Operator is a job. The budget stops paying for headcount and starts paying for outcomes.